Bharat Matrimony launches 'Be Choosy 2.0' campaign emphasizing 'Interest Matching' for meaningful relationships

The campaign conceptualised by Wondrlab showcases different people with similar interests never getting the chance to meet each other.

Bharat Matrimony has launched its new advertising campaign titled 'Be Choosy 2.0', aiming to spotlight its 'Interest Matching' feature and emphasize the significance of shared interests in building strong, loving relationships.

In a world where people with similar mindsets often have difficulty finding each other, Bharat Matrimony serves as an effective platform for bridging the gap. The campaign seeks to show how Bharat Matrimony has transformed the matchmaking process by allowing people to connect and establish meaningful relationships based on shared interests.

The campaign's films for Bharat Matrimony show various people who have common interests but never had the chance to meet. The new feature enables people to connect with potential partners who share their interests, no matter the geographical distance between them.

The content leads at Wondrlab, Bhavesh Kosambia and Rahul Chandwani, said that they were really happy with how the campaign turned out. The stories in the campaign portray couples who are together in a fantasy scenario, but are then separated and returned to their distant origins. Even though they are physically far apart, they are able to connect and discover a loving partnership thanks to Bharat Matrimony's Interest Matching feature.

BharatMatrimony's CMO Arjun Bhatia stated that the company has been working to change the societal narrative surrounding relationships and marriage. He believes that individuals should be very selective when choosing a life partner, as this is one of the most important decisions a person can make. BharatMatrimony is constantly innovating its processes and platform to make sure its users have a successful and hassle-free journey in finding a compatible partner. The company's latest enhancement is a step in this direction. The new features, 'Hobby and Interest Matching' and 'Filter Breathers', help users find profiles with similar interests and priorities, respectively. This makes it easier for two strangers with compatible interests to meet, start a conversation, and potentially find a lifelong partner.

sustainable relationships

The 'Be Choosy 2.0' campaign by Bharat Matrimony encourages people to find matches based on shared interests for more sustainable relationships. meaningful relationships.