Bayer India unveils Saridon Woman with ‘No Pain, Period’ campaign

The campaign showcases the brand’s commitment to providing effective relief from monthly pain.

Saridon, the pain relief brand from Bayer’s Consumer Health Division in India, introduces ‘Saridon Woman’ formulated with paracetamol and a plant-based molecule, Hyoscine Butylbromide. Saridon Woman’s unique combination is designed to alleviate monthly pain, body pain, and headaches quickly and reliably, ensuring women can go about their daily lives uninterrupted.

In the light of this new product announcement, Saridon Woman is proud to announce the launch of its first campaign, which showcases the brand’s commitment to providing effective relief from monthly pain.

The new campaign, titled No Pain, Period, presents a relatable and engaging narrative between two sisters. The video follows a young woman who is determined to attend a critical job interview despite being hampered by painful menstrual cramps. Her sister suggests “aaram” but the young woman, unable to afford any downtime, dismisses the idea. The sister then clarifies with “I meant dard se aaram” introducing Saridon Woman to her as the solution. The campaign demonstrates how Saridon Woman’s plant-based formulation starts working in just five minutes, offering long-lasting relief from monthly pain and associated discomforts.

Sandeep Verma, country head for India, Bangladesh, and Sri Lanka at Bayer Consumer Health Division, emphasised, “With over 50 years of trusted efficacy in headache relief, Saridon has been a trusted household name for Indians. Today, we proudly unveil Saridon Woman—a true industry disruptor addressing monthly pains. Over the years women have found ways to deal with monthly pains – hot water bags, massages etc. However, today’s competitive environment where women are equal participants, Saridon Woman offers quick and longer lasting relief as they go about achieving their daily or life goals. Saridon® Woman empowers women to prioritize their well-being with a self-care solution. This launch underscores our unwavering commitment to women's health.”

Ritu Mittal, head - marketing and digital at Bayer Consumer Health Division India, shared her thoughts behind the campaign, “We understand the unique challenges women face each month. Our campaign, 'No Pain, Period,' is heartfelt and relatable, bringing to life the real struggles women encounter while showcasing how Saridon Woman serves as a reliable ally in managing monthly pains. With its fast-acting and long-lasting relief, Saridon Woman empowers women to focus on what truly matters without being held back by pain. Through a targeted digital strategy across social media, video platforms, and influencer collaborations, we are committed to helping women experience relief and live life to the fullest.”

Prateek Bharadwaj, chief creative officer, Lowe Lintas, stated, "The ‘No Pain, Period’ campaign is a profound reflection of the challenges women face every month. Our objective was to craft a narrative that genuinely connects with our audience, positioning Saridon Woman not just as a product, but as an empowering solution that enables women to continue living their lives with confidence and comfort."

Saridon Woman represents Bayer’s commitment to advancing women’s health and wellness with its innovative formulation expertly designed for monthly pain relief. This milestone reflects Bayer's commitment to empowering women through accessible healthcare solutions, promising to redefine discussions on menstrual health and prioritise women's overall well-being.