The brand's creative agency McCann Worldgroup India has worked on the TVC and the campaign will be leveraged across TV, print, digital & in-store.
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Bajaj, the consumer appliances brand unveils their latest range of durable and aesthetic geysers through a pan-India multimedia campaign.
The campaign comes on the heels of their recent announcement of refreshing the brand positioning to ‘BAJAJ: BUILT FOR LIFE’. BAJAJ’s new range of geysers come with the ‘DuraAce Tank’ which has a marine-grade glass line coating.