Babil Khan becomes AI ally for Kriti Sanon in Motorola's ‘Intelligence meets art’ campaign

The campaign promotes the upcoming launch of the motorola edge50 pro, scheduled for April 3, 2024 in New Delhi.

Motorola, a smartphone brand, has launched a television commercial starring brand ambassador Kriti Sanon along with Babil Khan in a new avatar for the upcoming launch of its premium phone– the motorola edge50 pro.

The television commercial (TVC) brings alive the magic when ‘Intelligence meets art’, featuring actress Kriti Sanon as art personified- her own-true self on a film set and actor Babil Khan as the personification of moto AI. The commercial opens on a film set, where Kriti is seen wrapping up a shoot and is presented with the stylish motorola edge50 pro. As she switches on this artistic device, she brings alive a charming and eccentric personification of moto AI that Babil plays, who soon becomes her AI companion for a magical journey ahead.

Kriti is seen immersed in a whirlwind of adventure and the game-changing features of the motorola edge50 pro amidst bustling cityscapes and carnivals, the duo then captures each moment with AI-enhanced precision exploring the cutting-edge capabilities of the motorola edge50 pro. From AI Generative Theming to AI Adaptive Stabilisation and AI Photo Enhancement Engine, the commercial highlights the device's intelligent, segment 1st capabilities that elevate every moment captured.

Soon to be launched, motorola edge50 pro leads with a proposition 'Intelligence meets art' which stands for promising an unparalleled user experience through disruptive design and various AI powered features.

Motorola is set to host the global first launch of the motorola edge50 pro, the latest addition to its premium edge franchise on April 3, 2024 in New Delhi.

Commenting on the commercial, Shivam Ranjan, head of marketing, APAC, Motorola, stated, “The motorola edge50 pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to live in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify 'Art' that motorola edge50 pro brings to life with its design, premium finish and the world's first true colour display and camera. However, the motorola edge50 pro also brings an AI revolution with segment first AI features. This is where we found the perfect fit in Babil Khan who beautifully personified the moto AI, enabling us to explain the advanced AI features with ease.

He added, "Babil's new age appeal coupled with the passion for Motorola and exuberance to create the moto AI Ally ensured we brought alive the concept of creating magic with AI and Art.’ As we continue to grow exponentially, we are excited to deliver seamless user experiences to our customers and tap into new audiences to make an impact in their lives with our meaningful innovations and excellently crafted designs.”

Commenting on the collaboration, Kriti Sanon, Bollywood actress and Motorola's brand ambassador said, “As an artist, the fusion of art with intelligence deeply resonates with me, and it has been incredibly fulfilling to delve into this theme for Motorola. I take pride in being associated with this iconic smartphone brand renowned for its meaningful innovation, disruptive designs and cutting-edge technology. Motorola encapsulates everything modern consumer’s desire: innovation, style, performance, and functionality. I am confident that the commercial will surely captivate the audience.”

Commenting on the collaboration, Babil Khan, Bollywood actor said, “I am thrilled to be a part of a brand that has truly redefined innovation and design in smartphones and continues to resonate with all generations. With AI emerging as game changing technology, it was exhilarating to personify the moto AI Ally – representing the future of smartphone technology. I look forward to contributing to Motorola's continued success.”

“When Motorola asked us to pair intelligence with art, we decided to create a unique pairing that could bring alive this concept. Kriti and Babil take us on a trip to an AI-wonderland and allow us to discover this super-immersive phone and all that we can do with it – which is nothing short of magic!” said, Janmenjoy Mohanty, chief creative officer, Dentsu Creative.