AU Bank’s ad, starring Aamir Khan and Kiara Advani, under fire for hurting religious sentiments

Netizens accuse the bank of hurting religious sentiments and call for its and Khan's boycott.

AU Bank has found itself in a tight spot after its latest ad has fallen afoul netizens and their religious sentiments.

The ad, starring actors Aamir Khan and Kiara Advani, reverse the tradition of the bride leaving her home to join her husband’s home post-marriage. In the spot, Aamir is seen joining Advani in her home.

Film director Vivek Agnihotri tweeted: I just fail to understand since when Banks have become responsible for changing social & religious traditions? I think @aubankindia should do activism by changing corrupt banking system. Aisi bakwaas karte hain fir kehte hain Hindus are trolling. Idiots.

#AamirKhan_Insults_HinduDharma is trending on Twitter today (12 October 2022) with most tweets calling for the boycott of the bank and Khan. Several LinkedIn posts criticised the ad too.

Shame On #AuBank#AamirKhan_Insults_HinduDharma

Retweet If You Boycott . @aubankindia pic.twitter.com/yxCioMCgbr

— Dr. Prachi Sadhvi (@Sadhvi_prachi) October 12, 2022

In Hindu religion, women are considered to be the Lakshmi of the house, in such a situation, Aamir Khan is also calling it an ancient tradition. Aamir Khan, who talks about women empowerment, is also seen doing this type of advertisement.#AamirKhan_Insults_HinduDharma pic.twitter.com/mgKneiVxqI

— vaidehi Bhowar (@vaidehi_12) October 12, 2022

Some supported the actor and the bank.

@vivekagnihotri - Since when have you made the transition from #FilmMaking to #TraditionCustodian.

Focus on your work, one hit wonder, rather than having an opinion on everything, just to stay in limelight.

Tsk Tsk 😜🤪😋 https://t.co/fJ79vBYZNC

— Capt Shubhendu Kumar Tiger (@Shubhen72614921) October 11, 2022

Just by making one movie you, sir seem to have become the contractor of Hinduism. I am a Hindu, it does not hurt my emotion. I am a daughter I did smile after seeing the ad. Pick some books of law to understand what is customary or religious or traditional. https://t.co/sgBbZWxkg9

— Ishani Singh (@PennedbyIshani) October 10, 2022

This is not the first time Aamir Khan’s ad has touched the netizens in the wrong manner. In 2021, his ad for CEAT Tyres was called out for hurting the religious sentiments of people around the Diwali festival.