Anant Ambani's Vantara launches campaign with celebrities for World Environment Day

The campaign featuring Ajay Devgan, Bhumi Pednekar, Janhvi Kapoor, and more, aims to foster collective action towards environmental conservation.

Vantara, the wildlife preservation project founded by Anant Bhai Ambani, has launched a new video campaign featuring top celebrities in honour of World Environment Day. The campaign, tagged with #ImAVantarian, aims to raise awareness and foster collective action towards environmental conservation.

The video showcases influential personalities from various fields, including acclaimed actor Ajay Devgan and actress Bhumi Pednekar, rising stars Janhvi Kapoor and Varun Sharma, digital sensation Kusha Kapila, and cricket icon KL Rahul. Each celebrity expresses their commitment to the environment, urging viewers to join them in making a tangible difference.

The campaign is designed to resonate with a diverse audience, leveraging the influence of these celebrities to emphasise the importance of environmental responsibility. The video encourages viewers to take a pledge for the environment, adopt sustainable practices, and spread the word using the campaign hashtag.

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In celebration of World Environment Day, Vantara is planting 5000 plants at its premises, underscoring its commitment to environmental sustainability and corporate responsibility. Furthermore, as part of its long-term dedication to the environment, Vantara pledges to plant one million trees annually. The company invites everyone to participate and contribute to making a positive impact on our planet.

"This World Environment Day, Vantara pledges to continue our commitment to the environment. Every small deed counts, and together, we can create a significant impact. This day is a reminder of how important it is to take collective action towards preserving our planet for future generations," said a Vantara spokesperson.

To further engage the community, Vantara is launching an Instagram filter that includes a badge indicating the user has taken the #ImAVantarian pledge. This filter allows users to display their commitment to the planet’s restoration and conservation by sharing stories and adopting sustainable practices.