Amazon unveils the #SachMeinTooMuch 2.0 campaign, highlighting benefits of its Prime membership

The campaign features Boxtropolis, its mascot, showcasing various shopping, savings, and entertainment benefits.

Amazon Prime embodies the essence of discovering the ‘Joy of More’. With a single membership, customers unlock a multitude of benefits, ranging from reading, gaming, and music to shopping, shipping, entertainment, and beyond.

This all-inclusive membership captures the spirit of "#SachMeinTooMuch," offering an experience that enriches every aspect of their lives. Continuing with this thought Amazon Prime has returned with the second installment of the campaign, a television and digital commercial that showcases slice of life situations between neighbours thereby highlighting the value that Prime membership offers through Free same-day delivery, unlimited savings and blockbuster entertainment.

The campaign captures relatable scenarios to create an aspiration around Prime membership for new customers as well as highlights the benefits for existing customers. The two TVC’s showcase the benefits around speed, savings and blockbuster entertainment.

Both films, reiterate other Prime benefits like same day delivery, 5% cashback on Amazon Pay ICICI Credit Card, wide selection, and entertainment. The campaign, also brings to life Amazon Prime mascots – Boxtropolis, which have evolved to become more diverse and interactive.

Commenting on the campaign launch, Pragya Sharma, director – growth and consumer marketing, Amazon India said, “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers' needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer."

Also speaking on this campaign, Media Monks - the creative partners who helped bring alive #SachMeinTooMuch said, “Media Monks India continues its partnership with, Amazon Prime's new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much' into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”