Amazon India’s new campaign aims to educate shoppers about online scams

During the Amazon Great Indian Festival, Amazon India has launched the #AapkeHittMeJaari digital campaign to empower and educate customers with critical tools and insights to safeguard against rising cyber frauds and scams. By leveraging powerful storytelling, the 4 part digital campaign drives home essential practices for ensuring safe and secure online transactions, reinforcing Amazon’s commitment to customer protection.

The #AapkeHittMeJaari series, creates awareness around prevalent scams like phishing, OTP frauds, lottery cons and hiring rackets through relatable videos. The videos shed light on phishing and hiring scams, using the backdrops of modern dating woes, office meetings and festive shopping excitement. 

By encouraging customers to verify requests, Amazon aims to foster informed decision-making for a safe online experience. Beyond entertainment, the campaign drives home key preventive measures like not sharing CVV/OTP numbers, scrutinising URLs/email headers, and identifying impersonators claiming association with Amazon.

With the festive cheer in the air, Amazon India remains committed to creating a secure shopping environment for its customers. Through the #AapkeHittMeJaari campaign, Amazon aims to reinforce that staying safe online is as essential as the joy of celebration, and remains focussed to facilitate a convenient, secure, and trusted experience.