Amazon India launches ‘#WeAreAmazon’; a campaign to celebrate Amazonians who make every day better

The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive season.

During the festive season in India, Amazon once again celebrates its people who play a key role in delivering a delightful festive season for the customers, with the launch of "WeAreAmazon” campaign. The campaign spotlights Amazon employees, associates, and partners who are making sure that customers have a brighter and safer festive season.

At Amazon, there is a peculiar sense of togetherness and warmth that permeates everything that the Amazonians do, this reflects in every department, every function, every delivery. All Amazon employees are unique, but still, one in spirit and they have an opportunity to grow personally and professionally while being their authentic selves while contributing to a greater vision.

Sharing her thoughts on the campaign, Ms. Deepti Varma, Vice President, People and Experience Technology (PXT) at Amazon Stores India & EM says, "At Amazon, people are at the heart of all our decision making and we believe that it’s not only good for society but also a business. ‘WeAreAmazon’ is a simple effort to exhibit gratitude to all our employees who, with their exceptional and unconventional roles, have become builders, innovators, and have successfully delivered services to customers. We are thankful to all these remarkable people who work relentlessly to delight customers while having fun at work which is in line with our efforts of becoming ‘Earth’s Best Employer’ and a “Great Place to Work.”

Amazon India's Day 1 culture is strong among employees, be it AWS, Seller team, Prime, Operation, Consumer and Corporate teams, with every person working together to improve each day for their colleagues and customers. Our work culture is shaped by the leadership principles that employees use to guide their work. Among them is ‘Strive to be Earth’s Best Employer’, a principle that encourages leaders to lead with empathy, have fun at work, and make it easy for others to have fun.

During the festive season, Amazonians come together to serve customers and offer an exceptional shopping experience while ensuring safe and reliable delivery of customer orders. The season brings in fun, joy, happiness, and warmth across the organisation where each individual, while gearing up for the festive season, is making sure easy processes for their peers, customers, sellers, and partners.

Sharing her experience, Suma, Delivery Associate for Amazon India, shares "Amazon has not only enabled a good work opportunity, but has also helped me become financially independent. I have two kids and when someone asks my children about where I work, they proudly say that I work at Amazon. The festive season is a good time for gifting, customers buy gifts for others, and when we deliver those gifts it makes them very happy, and seeing the smiles on their faces makes me happy too.”

There are Amazonians from diverse backgrounds who have been working for many years and have been part of the celebrations each year at Amazon. From a military veteran, Arun Kumar, Director Operations, Sort Center-Regional Management, who during every festive season, with the same rigour, discipline, and ownership incorporated with the Amazon Day 1 culture, has made the processes seamless to Shipra Bansal, Customer Service Associate, CS Operations-VAR, Amazon India, who joined Amazon after a career break, can manage both her personal and professional life and is making sure that not just her husband and kids are happy, but the customers that she serves every day always feel the happiness when they shop from Amazon to Sumith K, Program Manager, Local Shops, Amazon India, who feels the festive season is an exciting time for both sellers and customers. While customers look forward to buy and shop more, on the other hand sellers look forward to sell more and reach customers across the country.

Pallavi Singh, senior manager, Prime Shopping, IN Prime, believes teams at Amazon connect deeply and bond with each other - imbibing trust and camaraderie in whatever they do. Tanujit, Tools Program Manager for Payment Risk, Amazon India, who owns tools that help Amazon prevent bad-debt and preserve a risk-free environment for our customers, increased customers shopping during the festive season, it is a crucial time for him and his team to work towards providing customers with a safe shopping experience.