Alia Bhatt is global brand ambassador of L’Oréal Paris

She will star in the French beauty brand’s campaigns starting from September 2024.

L'Oréal Paris, a global beauty brand, has announced Alia Bhatt as new global brand ambassador. She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. The award-winning actress, producer and entrepreneur will star in the French beauty brand’s campaigns starting from September 2024.

Alia Bhatt’s repertoire of cinema spans languages and genres, which have won her awards and critical acclaim. A true multi-hyphenate, Alia embodies the core values of L’Oréal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women over the world.

“At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,” said Delphine Viguier-Hovasse, L’Oréal Paris global president.

“I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L'Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women," says Alia Bhatt.

"This campaign is crafted to ensure the message is both relevant and resonant in the evolving cultural landscape. The team’s endeavor is to present a campaign which reflects the cultural and aspirational values of Indian women. With Alia Bhatt as the global ambassador, it’s a compelling voice that aligns with the vision to honor and inspire the exceptional women of India," said Prasoon Joshi, chairman, McCann Worldgroup Asia & CEO and chief creative officer, McCann Worldgroup India.

“It was an absolute delight to work with such an extraordinary woman for our latest campaign with our incredible and valued brand partner, L’Oreal Paris. Alia Bhatt delivers the message to women with great poise and authenticity reminding women that they hold the power to their own worth. The campaign resonates deeply with the women of India and is creating an empowering and impactful social conversation for the brand," commented Siddhi Yadav, ECD, McCann Worldgroup India. 

Dario Zizzi, general manager, L’Oreal Paris, India added, “The campaign - My Worth, My Choice - is a celebration of women and their choices being their own. With the extraordinary creative and executional talent of McCann we turned this beautiful insight into a powerful campaign that would inspire many. Who better to front this than Alia Bhatt - who speaks for all women in the film. L'Oréal Paris' message of worth, McCann's skill in creating masterpieces, and Alia's inspiring personality created the perfect mix that shouts you’re worth It”.