adidas wants the football to transcend the game; releases first of many spots right before UEFA EURO 2020

The match ball is a homage to the coming together of teams from different countries and origins.

adidas has today unveiled the first in a series of short films as part of its new UEFA EURO 2020 campaign. The campaign aims to inspire people to see – and push towards – a more inclusive world through football.

Throughout the film, players from around the world are seen playing with the UNIFORIA, the official match ball of UEFA EURO 2020. Launched to complement the original tournament timings, the ball is a homage to the coming together of teams from different countries and origins, bearing the co-ordinates of the many stadiums that will host this incredible moment in European sporting history.

Matt Davidson, Head of Global Brand Marketing, adidas Football, said:“Since we started on the journey towards UEFA EURO 2020TM, a lot has changed, but one thing that hasn’t has been the excitement for a major tournament. Perhaps the excitement for this tournament is even greater than normal, due to what the world has been through.”

“UEFA EURO 2020TMwill show us once again what is possible when we come together & celebrate the power of sport – the thrills, the emotion, the respect. The UNIFORIA ball remains a symbol for how we can unite through sport & culture, but also celebrate what makes us different.”

UEFA EURO 2020 will run from June 11 to July 11 2021.