Ad man Gerson Da Cunha passes away

The 94 years old advertising veteran breathed his last in Mumbai.

Veteran ad man and theatre personality Gerson Da Cunha passed away in Mumbai earlier today. He was 94 years old.

Da Cunha started his career as a journalist for the Press Trust of Indiaand then moved into advertising. He was associated with platforms engaged in civic activism, including AGNI (Action for Good Governance and Networking in India).

After a 25-year stint in the advertising industry, during which he was also the head of Lintas, Da Cunha moved to the social sector and worked with global organisation UNICEF.

He was an also an Indian stage and film actor and has acted in numerous plays and movies such as Electric Moon, Cotton Mary, Asoka and Water, among others.

The industry took to Twitter to offer condolences on his demise.

Goodbye dear, dear friend . A great thespian and an even greater human being is no more. RIP Gerson da Cunha.
Above all else, a large hearted humanitarian... pic.twitter.com/fI1co2ePox

— Shobhaa De (@DeShobhaa) January 7, 2022

Sad news: Gerson Da Cunha who represented the best of Mumbai’s genteel, cosmopolitan past has passed away. Ad/theatre/film man, he was above all else a fine human being. Will never forget the help he gave during the 92-93 riots to assist Mumbaikars in distress. Om Shanti🙏 pic.twitter.com/Md8Yq9kQgh

— Rajdeep Sardesai (@sardesairajdeep) January 7, 2022

Gerson da Cunha is no more. A gentle giant from the era where titans set up the advertising industry. And believed in the power of communication as a force for good, decades after they formally left the industry.He will be sorely missed. @alertprasad @pmahesh @skswamy @Umanathv pic.twitter.com/vGJqbeK1Fw

— Ramesh Narayan (@rameshnarayan) January 7, 2022

One of India’s advertising greats Gerson da Cunha passed away, aged 94. A multi-dimensional person he was also a film/theatre actor and a Mumbai civic champion. Some may remember him as the Bombay DD news anchor or news reader, as they were called back then. RIP Gerson da Cunha🙏 pic.twitter.com/1LK86DAYZj

— Lloyd Mathias (@LloydMathias) January 7, 2022