82.5 Communications wins creative mandate for Vadilal

Vadilal Enterprise Enterprise, an ice cream and frozen dessert company, founded in 1907, has entrusted its creative mandate to 82.5 Communications, a creative agency. 82.5 will handle the full-service creative duties of Vadilal Enterprise for its entire portfolio along with their design expertise to help the company with its packaging.

Commenting on the Vadilal Enterprise X 82.5 Communications association, Aakanksha Gandhi, president– branding and new business development said, “As a 90’s kid I grew up watching the ground-breaking works of Piyush Pandey and Ogilvy on TV and dreaming of a day when I could collaborate with such creative brilliance for Vadilal Enterprise Ice Creams. Today, having been actively involved in the family business, I am proud to see Vadilal Enterprise reach a stage where 82.5 Communications is the perfect partner to help us capitalise on the exciting opportunities ahead in the Indian ice cream industry. This partnership is the fulfilment of a personal aspiration, and it feels like being handed the ultimate creative opportunity. I am truly eager to witness the remarkable ideas and innovation that this association will bring to life.”

Niraj Presswala, general manager – marketing and branding says, “Vadilal Enterprise Ice Cream is one of India's leading ice cream brands, and as we continue to grow year after year, our goal is to connect with people of all age groups. Partnering with 82.5, we are committed to developing a distinctive brand language, communication and driving exceptional sales growth with brand inputs. With our resilience and the creative expertise of 82.5, we are confident in delivering something extraordinary to our audience.”

Anuraag Khandelwal, chief creative officer of 82.5 Communications, says, “I believe ice creams truly evoke happiness. Vadilal Enterprise has a rich legacy, and their products are truly worth every bite (I love their BadaBite). We are thrilled to partner with them and embark on this flavourful journey. It’s an exciting opportunity to spread the joy and love for ice creams in a country that has a sweet tooth for every occasion.”

Echoing this sentiment, Naveen Raman, executive vice president and branch head, 82.5 Communications – South, added, “We are thrilled to partner with Vadilal Enterprise and our chemistry with team Vadilal Enterprise has been phenomenal. Vadilal Enterprise holds a special place in the hearts of consumers, and we aim to spread its love deeper and elevate the brand to newer heights.”

Part of the Ogilvy Group, 82.5 Communications is WPP India’s youngest creative agency formed in 2019.