LIQVD ASIA hires top level industry talent

Rajeev Sharma, Sunil Gangras and Bani Kalra join LIQVD ASIA, as it plans transformation into an all service agency.

Adding to their team, LIQVD ASIA has appointed Rajeev Sharma as director - strategy and business transformation, Sunil Gangras as joint national creative director and Bani Kalra as director - business and services to strengthen strategy, creative, media teams and the overall senior leadership of the organisation.

Rajeev Sharma

Sunil Gangras

Bani Kalra

Commenting on the development, Arnab Mitra, managing director, LIQVD ASIA, says, "We are moving away from being a hot shop of digital and transforming ourselves into an all service agency. With our kind of aspirations and variety of specialised services, it's only imperative that we attract and appoint the best talent from the industry. Rajeev, Sunil and Bani join us at the highest level as we move towards becoming a truly integrated outfit without the barriers of separate P&L. Understanding the need of the client and then ensuring quality work on it leads us to create effective communication for our clients."

Prior to their appointments, Sharma was head of digital services at JWT and has held senior positions at TribalDDB, O&M, TBWA. Gangras was heading creative clusters at Leo Burnett Orchard, Scarecrow Communications, among others and Kalra was heading digital media services for various prestigious brands during her time with Cheil India, OMD and Starcom Mediavest.

Rashmi Putcha, co-founder, LIQVD ASIA, adds, "This is our year of exponential growth and extreme clarity. For some of our clients we are the 360 degree all platform creative partners, for some we are the performance agency, for some we are the change agents of business transformation, for some we are a website designing agency and for some we are a media planning/buying house. But all in all, its a vast spectrum of services which were only catered by specialised agencies until very recently. In 2019/2020 we want to change it forever. The world needs a different kind. The specialized Generalists. Adding Rajeev, Sunil and Bani only pushes us by three steps at least in delivering excellence in everything under one truly integrated outfit. So, yes, we are excited."