Contract Advertising wins the creative mandate of Godrej Interio

The account was won after a multi-agency pitch.

Godrej Interio has awarded its creative mandate to Contract Advertising. The business will be handled by Contract’s Mumbai office, which won the account over a multi-agency pitch. Contract will handle the entire range of Godrej Interio furniture which includes both the home and the office range.

Mr. Anil Mathur, COO, Godrej Interio said that “We at Godrej Interio were looking for a partner who believed in the power of the brand Interio and had the vision of making it a buzzing brand in the shortest possible time. Team Contract has taken up this challenge.”

Mr. Subodh Mehta, Senior Vice President, Godrej Interio (B2C) said that “We are looking forward to give fresh impetus to Godrej Interio brand with our 360 initiatives matching with our fast paced offline and online growth. We found in Contract a perfect partner in achieving our objectives”.

Commenting on the win, Contract CEO Raji Ramaswamy said “Godrej Interio is one of the legacy interior brands in the country and to partner it in the next stage of growth is a great opportunity and honour for us”.

Rohit Srivastava, Chief Strategy Officer, Contract commented “With rising aspirations and sensibilities of consumers in India, the key task was to redefine the Godrej Interio brand from being a functional enabler to an emotional support system”

Sagar Mahabaleshwarkar, Chief Creative Officer, Contract said; “I am really excited and looking forward to working in this brand. Winning this strengthens our belief that clients have started recognizing and appreciating our new approach towards creative work, which is built on design and digital thinking.”