MagnonTBWA wins Hamleys India account

MagnonTBWA will handle the media planning and buying for Hamleys.

Digital agency MagnonTBWA has won the Hamleys India account. As of now, Hamleys India has a strong following on social media which is the primary channel it uses to make their presence felt. MagnonTBWA will be handling the digital media duties for Hamleys India - including aspects of digital media planning and buying. Magnon was initially an independent agency, founded by Vineet Bajpai that became a part of TBWA in 2013. Some of the brands that MagnonTBWA has worked with include Haier, Hilton, Hyundai, Nissan, Sony, Standard Chartered Bank, and UNICEF. Vineet Bajpai also founded Magnon eg+. TBWA is a part of the Omnicom group and Magnon eg+ is responsible for handling interactive media, creation and production services for clients.

In April, the Economic Times reported that Reliance Retail is in talks to acquire Hamleys. The report further stated that Hamleys has about 130 stores globally and 87 of them are in India with Reliance planning to add more this year. Reliance plans to launch an e-commerce marketplace later this year that will sell everything from food to fashion and toys will tie into this well, experts say.

As of now, Hamleys India does not actively advertise, but they do have a strong social media presence across Instagram, Facebook and Twitter. They use the social channels to post photos of their store, run contests and let potential customers know about upcoming sales and event-based celebrations.

Pune, get ready! The newest Hamleys store in your city is all set to open at Westend Mall, Aundh! So, come and celebrate with your favourite characters and a magic show! 11-12 May, 5-7 pm To Register- Link in bio #NewStore #Hamleys #HamleysIndia #HamleysPune #Toys #FinestToyShop #WestendMall #Kids #Family

A post shared by Hamleys India (@hamleys_india) on May 8, 2019 at 5:15am PDT

Looks like the kiddos have their eyes 👀 set on their next toys from Hamleys! What is your lil one's favourite? #Repost @twins_aahaan_aarav . . . . Shopping 🛒 with mommy @gargigianani daddy @kailash_n1k #gininjony #hamleysindia #hnm #gjbaby #99pancakes #twins #love #family #babies #brothers #twinsofinstagram #identicaltwins #twinboys #smile #twinning #SundayFunday #instagram #mumbai #boomerang #softtoy #swag

A post shared by Hamleys India (@hamleys_india) on Mar 4, 2019 at 7:10am PST

There's nothing better than a weekend that lets you embrace summer in the most exciting way possible. From building and blasting like the Armoured Avenger in the Nerf Challenge to finding the real gold dipped treasure, Hamleys Grand Summer Fest has all the fun packed, just for you! So, come this weekend and experience the thrill with fun activities and games. When? 27th and 28th April '19 Nerf Challenge - 12 pm to 8 pm Treasure X - 2 pm to 6 pm Where? Selected stores in: Mumbai Chennai Pune Hyderabad Bangalore Delhi NCR Surat Ahmedabad To register- Link in bio #SummerFest #NerfAssemblerGear #TreasureX #Toys #Hamleys #HamleysIndia #Happiness #ToyShop #FinestToyShop #FunTime #PlayTime #Games #FunTime

A post shared by Hamleys India (@hamleys_india) on Apr 25, 2019 at 7:19am PDT

Hamleys in India has a strong offline presence and this could be the company's way of foraying into advertising on other platforms as well. The brand is responsive to queries posted on social media channels and is possibly looking for other avenues to expand their presence.