APL Apollo sponsors team Delhi Capitals, hires Crayons Network for advertising

The brand has appointed the agency to leverage the association and plans to use all mediums.

APL Apollo Tubes, producer of ERW steel pipes and sections in India has announced sponsoring team Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey. The brand has also appointed The Crayons Network leverage the association through a 360 degree brand campaign.

The brand plans to use all communication mediums and Crayons will be responsible for creative, media and digital responsibilities.

Sanjay Gupta, CMD, APL Apollo Tubes says “We at APL Apollo are gearing up for the next level of brand communication. Company has come up with the theme - ‘Inner strength’ which relates to the company’s core values and products. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

Ranjan Bargotra, president, The Crayons Network says, “We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is lot more to come.”