Lowe Lintas wins the creative mandate of Cricbuzz

The account will be managed by agency's Bangalore office.

Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup.

Talking about the appointment, Ajith Ramamurthy, Business Head – Videos, Cricbuzz said "Being the No. 1 cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team."

Commenting on the win, Hari Krishnan, President, Lowe Lintas said, "What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves".

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The Bangalore office of Lowe Lintas will handle the account.