And, we put to rest the speculations on the tourism advertiser...

We spotted a spot for Kerala Tourism titled 'Human by Nature', crafted by Stark Communications and directed by Vivek Thomas of Miramar Films.

Yesterday, we shared the copy/script of an ad with you and asked you to take a guess as to who the advertiser for the tourism brand film might be.

The three-minute long destination campaign film, a part of Kerala Tourism's 360 degree integrated global brand campaign 'Human by Nature' aims to refurbish Kerala's appeal beyond Indian shores. Apart from showcasing the state's signature assets through dramatic visuals, shot in enchanting locations, such as Fort Kochi, Wayanad, Kannur, Haliparambu and the like, the film celebrates local people as heroes, drawing inspiration from warm, authentic human stories.

The film, a brainchild of Stark Communications (Kerala Tourism's agency on record for several years now), has been directed by Vivek Thomas of Miramar Films.

Besides India, the campaign will also run across the brand's other key markets, such as USA, the UK, Gulf countries, Germany, France, Italy, Sweden, Spain, the Netherlands, Switzerland and Belgium.

Although some of our readers have been kind enough to write back to us on social media with the right pick (which was gratifying indeed), we felt the need to officially divulge the name of the advertiser, and the agency teams, through this follow-up piece.

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