iCubesWire bags digital duties of Singer India

The agency will be responsible for handling 360-degree digital marketing for the brand.

iCubesWire

Following a multi-agency pitch, iCubesWire has won the digital mandate of Singer India, a leading marketer of sewing machines and small home appliances. The full-service digital agency will be responsible for handling 360-degree digital marketing for the brand that includes social media platforms, website maintenance, SEO and media buying.

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On acquiring the account, Sahil Chopra, founder and CEO, iCubesWire, says, “We are excited to work with Singer India and our efforts will be towards creating long-term engagements for the brand through innovative campaigns. We aim to maximise growth for Singer India in terms of reach and consumer engagement. Singer India wants to carry forward their legacy to the digital platform, and we are proud to associate with them in fulfilling their objective.”

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Commenting on the association, Rajeev Bajaj, managing director, Singer India, says in a company statement, “We chose iCubesWire as our digital partners as their strategies were distinct and focused on enhancing brand integration. We have a strong foothold in the sewing machines segment and aim to elaborate that to the home and kitchen appliances as well. To foster this thought, we plan to increase our market share in consumer durable segment with a CAGR of 25%. With iCubesWire’s digital quotient, we anticipate efficacious results.”