Makani bags integrated mandate of Traworld Luggage Bags

The agency will be handling the brand’s ATL, BTL, among other creative duties.

Makani has won the integrated mandate for Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures. Having recently launched the ‘World is Your Ramp’ campaign, the agency will be handling the brand’s ATL, BTL, among other creative duties. The agency’s digital wing will be handling the entire digital mandate.

Commenting on the win, Sameer Makani, director, Makani Creatives, says in a press statement, “... To travel fashionably has become a norm. The idea was to break the clutter of the luggage industry and position the brand as high fashion travel gear. Sonam Kapoor as the brand’s ambassador, personifies the brand perfectly.”

Tushar Jain, founder, and managing director, High Spirit Commercial Ventures, adds, “The World is Your Ramp campaign aptly positions the brand as fashionable and aspirational. The campaign aims at introducing the brand to a premium and fashion savvy target audience. Makani as an agency has done a great job in positioning our brand and elevating it to another level.”

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