FCB’s FuelContent launches first Asia office in India

Gives fast-growing content production unit complete global reach, with 24-hour client coverage.

FCB Global Network announced the expansion of FuelContent, the network's content production arm into India today. With offices PAN India- Delhi, Mumbai, Bangalore, Chennai, Kochi and Kolkata, the new venture builds upon FuelContent’s existing hubs in Canada (Fuel Canada) and South Africa (Fuel SAF).

“Since its inception in 2016, FuelContent has been gaining momentum to become a global network. This latest addition in India is the next piece in the puzzle, providing a rich market in which to tell ‘never finished’ stories to new audiences. Forging a larger FuelContent network adds value to our clients’ businesses and provides the opportunity for us to strengthen our offerings in Asia and continue to grow our global footprint," says Sebastien Desclee, chief executive officer of FuelContent.

Fuel Content on the whole specializes in film, animation, visual effects, post production, graphic design, photography and virtual reality.

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Fuel India will be led by Debarpita Banerjee, president North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format. Fuel India will integrate key FCB tools like Brand Bedrock and align core brand strategy to content strategy, to create 'never finished' content platforms. Fuel India will also work closely with a network of individual content creators and different digital platforms to optimize content visibility and management.

The region will collaborate with Fuel Canada and Fuel SAF. Fuel Canada focuses on photography, graphic design and banner animation, while Fuel SAF boasts expertise in TVC production and post production, 2D & 3D animation, 3D modeling and texturing, and video editing.