dentsu X bags Dairy Day's biz

The agency will handle media mandate for Dairy Day Ice-cream.

Following a multi-agency pitch, dentsu X - an integrated media specialist from Dentsu Aegis Network - has bagged the media duties of ‘Dairy Day Icecream’.

Speaking about the win, Divya Karani, chief executive officer - dentsu X, says in a company statement, “Winning the ‘Dairy Day Ice-cream’ is recognition of our data-driven, consumer-centric approach. Together, we will design strategies for Dairy Day that will make the brand promise and experience a part of everyday consumer life and conversation. We are happy and look forward to working with the one of the most innovative brands in the sector.”

Commenting on assigning the business to dentsu X, M.N. Jaganath, co-founder - Dairy Day Ice-cream, says, “I trust dentsu X in partnering us, in building and taking our business from strength to strength. We have always believed in innovating, re-defining norms in serving our consumers. We found dentsu X resonating this philosophy and attitude and have chosen them to walk the path with us.”

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