Nutritional supplements brand Setu appoints Lowe Lintas as creative agency

The business will be handled by Mumbai office of Lowe Lintas.

Natural nutritional supplements brand Setu, has awarded its creative mandate to Lowe Lintas. The business will be handled by Mumbai office of Lowe Lintas.

With this creative mandate, Lowe Lintas is expected to create a strong strategic roadmap for the brand, supported with digital-first thinking on communication.

Currently, Setu is available exclusively online but is building its offline distribution and sales capabilities. The brand's long term objective is to become the natural supplement brand of choice.

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Speaking about the appointment, Nihaal Mariwala, founder, Setu, says, "We at Setu are very excited to work with Lowe Lintas on the next phase of our evolution as a brand. Their extensive and storied history in the consumer goods space will serve as well as we continue to craft the natural supplementation brand of choice for the Indian consumer. We look forward to reinforcing the importance of preventive nutrition and good health to our Indian audiences through unique, clutter breaking and compelling campaigns."

Commenting on the win, Raj Gupta, CEO, Lowe Lintas, says, "Health supplements are fast gaining relevance in our lives and hence growing at a robust pace. It’s a nuanced category and building a brand like Setu in such a category is extremely exciting. As digital plays a critical role in this category, a lot of work on this brand would be led by digital, which makes it even more exciting."