M&C Saatchi renames M&C Saatchi Mobile to M&C Saatchi Performance

The new name reflects shift in consumer behaviour driven by hyperconnectivity.

Building on its expansion in India, M&C Saatchi Mobile has announced the repositioning of its name as M&C Saatchi Performance. The move reflects the shift in consumer behaviour driven by hyperconnectivity, which is revolutionising the way people work, shop, travel and engage with friends and family.

The shift in name and positioning comes as India begins to consider the impact and interoperability of connected devices that will provide the necessary infrastructure to create a smarter and connected digital economy.

Chris Steedman, MD Asia Pacific of M&C Saatchi Performance says, “We see India poised for growth with a keen appetite for adopting connected devices that will benefit from smartphone adoption, IoT and 5G broadband connectivity in the future. The shift in our agency name and positioning is perfectly timed when not just the industry but the consumers are evolving beyond just one screen and view brands as one entity across all platforms."

James Hilton, Global CEO of M&C Saatchi Performance says, “M&C Saatchi Performance is a logical move for the business and reflects what we’ve been doing for the last 12 years. Hyperconnectivity has impacted how brands connect with audiences in the digital landscape, moving from device-specific to device-agnostic, which has driven the need for us to adapt and evolve. We are excited to build on our mobile legacy and provide best-in-class performance marketing services to deliver business growth for our clients.”

Moray MacLennan, M&C Saatchi Worldwide CEO commented “M&C Saatchi Mobile have played a significant part in the M&C Saatchi Group. Their understanding and analysis of consumer data has put them at the forefront of the industry, revolutionising the way audiences are targeted through digital advertising. M&C Saatchi Performance is perfectly positioned to drive measurable growth for brands and we are thrilled for James and the team to start the next phase of the journey.”

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