Publicis India bags creative mandate of Arttd'inox

The account would be managed by the agency's Delhi office.

Arttd'inox, the lifestyle brand from the house of Jindal Stainless, has appointed Publicis India as its creative agency. As its creative and communication strategy partner, Publicis India would play a key role in fronting the communications mandate of Arttd'inox, and making it a sought-after lifestyle brand in India.

Ravpreet Ganesh

Deepikka Jindal

The account will be managed by Publicis India's Delhi office.

Speaking about the win, Ravpreet Ganesh, executive director, Publicis India, says in a company statement, "...Being a part of the JSL Group, Arttd'inox is on a journey to change the perception people have about stainless steel and we are proud to associate with them in fulfilling this dream."

For Arttd'inox, the plan ahead is to scale up its offerings, especially in the overseas markets and expand to newer markets as well.

Sharing her views on appointing Publicis as its creative partner, Deepikka Jindal, MD, JSL Lifestyle, says, "...We have been in existence for more than a decade and have been striving to create a unique space for the brand Arttd'inox. With our new strategic GTM approach, we felt the need for a partner, who could truly understand our strengths and help us become a one-of-its-kind high-lifestyle brand of desire. We found the partner in Publicis India."

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