Infectious bags Inorbit Malls' biz

The agency will manage creative mandate of Inorbit Malls across India.

Inorbit Malls have recently appointed Infectious as their creative agency. Infectious will be managing the advertising for all their malls across India. The agency won the account post a multi-agency pitch.

Speaking about the win, Nisha Singhania, co-founder and director – Infectious, says, “This is an exciting win for us, as retail as a category is rapidly evolving and is ripe for some great intervention. We look forward to partnering Inorbit Malls in this evolution and hope to create some memorable campaigns for them.”

Ramanuj Shastry, co-founder and director – Infectious, adds, “Malls have the potential to be platforms of immersive brand experience. In these exciting times, it’s an honour to be chosen by India’s preeminent mall to partner them in this journey of business transformation.”

According to the press release shared by the agency, Infectious have bagged the digital mandate for Ultra Tech cement and the creative duties for Eros Now OTT and IN2 supplements in the last two quarters.