Bang in the Middle wins creative mandate for Dekalb

The agency is tasked to create a multimedia campaign for the hybrid corn seed brand.

Govind Agarwal

Bhushan Pandit

In a recent announcement, agrochemical company, Monsanto, has appointed Bang in the Middle as its creative agency. As a part of the mandate, the agency has to create a multimedia campaign for the hybrid corn seed brand - Dekalb.

Commenting on the win, Govind Agarwal, branch head, says, "It is very satisfying to win the communication mandate for Monsanto especially coming from a young office and even younger team. We are very excited to partner with Monsanto. It's our fresh, insightful approach that made our communication solution stand out for the client."

Bhushan Pandit, executive creative director, says, "Working for a brand that works with farmers is not the easiest thing to do. We spent many hours chatting with them and I am very excited to become a part-time farmer with the consumers of Dekalb. We hope to break the campaign soon."