FCB India wins creative duties for Vistara

The creative mandate was awarded following a multi-agency pitch.

Vistara, a private airline and joint venture between Tata Sons and Singapore Airlines (SIA), awards its creative duties to FCB India, following a multi-agency pitch.

Sanjiv Kapoor

Rohit Ohri

Speaking on the occasion, Sanjiv Kapoor, chief strategy and commercial officer, Vistara, says, "We were impressed with FCB's strategic insights and articulation of the recommended path forward for our advertising. We are delighted to have them as our creative partner and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns."

Commenting on the win, Rohit Ohri, group chairman and CEO, FCB India says, "We are proud to partner with Vistara as it continues to set new benchmarks of excellence in the Indian skies.

With the experience of flying becoming increasingly commoditized, Vistara, with its unrelenting focus on creating a 'new feeling', is truly breaking new ground. We're excited with this opportunity of taking brand Vistara to a new creative high."