Indigo Consulting to handle digital customer journeys for NIIT

The agency won the business after a multi-agency pitch.

NIIT, a skill and talent development corporation, has recently signed up Indigo Consulting, Publicis Communications’ specialist digital agency, as its strategic digital partner. The business was won post a multi-agency pitch, and Indigo’s Gurugram office will handle the account.

As part of the mandate, Indigo will create and execute the new immersive website for NIIT, in line with new age digital native and the increasing e-learning, ed-tech and e-commerce trends the industry is witnessing.

Speaking about bringing Indigo Consulting on-board as its strategic digital agency, Kshitij Jain, vice president – marketing and sales, Career Education Business, NIIT says, “We embarked on this overall brand transformation journey a couple of months ago. Digital is a critical pillar within our overall blueprint because of its potential to exponentially impact transformation. We are looking at a combination of velocity, reach and immersive experience delivery that will enhance talent development across India. Hence, it was absolutely critical for us to partner the right agency to build a digital customer journey and deliver it in a way that enhances consumer experiences, and continues to position NIIT as a leader in the space of training. Indigo demonstrates the right blend of the ‘art and science’ of digital solutions to target the digital native. We look forward to a fruitful association with Indigo Consulting.”

On the new partnership, Jose Leon, president, Indigo Consulting says in a press note, “India is likely to have the world’s largest workforce by 2027 with a billion people aged between 15 and 60. NIIT has value to offer to this entire spectrum – right from enabling the youth identify its skills and enhance them formally in a structured environment, to senior working professionals getting certified from premier institutes to explore better career opportunities. Digital Transformation experts at Indigo Consulting are crafting a strategy to create and deliver an immersive experience for all target users of NIIT, and we are excited about this partnership and the positive impact this can deliver for the brand.”