Intex appoints MagicCircle Communications as creative agency

Previously, the account was handled by Publicis.

In a recent announcement, Intex Technologies, a consumer electronics company, has awarded its complete creative mandate to the recently launched MagicCircle Communications, headed by former Publicis Head - Hemant Misra. The account was up until the recent announcement, handled by Publicis.

MagicCircle will be handling all the three core business verticals - Mobile Handsets, IT Accessories and the Consumer Durable range. The agency has already won two large businesses - MakeMyTrip and Goibibo - within weeks of its launch.

Keshav Bansal

On awarding the business to MagicCircle, Keshav Bansal, director, Intex Technologies, says in a press release, "Intex is one of the fastest growing brands in the consumer electronics space; having attained leadership position in mobiles, multimedia speakers, power banks and LED TVs apart from other products. Keeping in mind our plans to accelerate growth and presence across media platforms through varied campaigns this year, Hemant Misra was the absolute choice as our marketing communications partner."

He adds, "Being an industry veteran, Hemant doesn't need any introduction and has earned respect owing to his vast form of work and brand associations. We have worked with him earlier when he was heading Publicis India and so he understands the ethos and essence of Brand Intex completely. We are very happy to have him with us and are sure that together we will be able to take brand Intex and MagicCircle to greater heights."

Hemant Misra, managing director, MagicCircle, on the new win had this to say, "We feel truly blessed by the confidence and trust reposed in us by such a large client. My team has worked really hard on Intex in the past and the results have gladdened our hearts. It is a challenge working in these categories since they are so dynamic and competitive that we will continue to innovate and never pause in any format. We have always been treated as part of the team by the client and this motivates every member of my team to stretch both body and mind to do our best on the business."

MagicCircle was launched on May 1, 2018, by Hemant Misra partnered by Natwar Singh and Dheeraj Renganath.