BITM wins social communication mandate for ResMed

The ad agency has been tasked to further the image of the brand and become the preferred brand for sleep apnea treatment.

ResMed, a global manufacturer company providing treatment for sleep apnea, has roped in Bang in the Middle to handle their digital/ social communication in India. The New Delhi headquartered ad agency has been tasked to further the image of the brand and become the preferred brand for sleep apnea treatment.

ResMed, known for its award-winning medical devices and cutting-edge cloud-based software applications, offer device that are able to better diagnose, treat and manage sleep apnea, chronic obstructive pulmonary disease (COPD) and other chronic diseases.

Speaking on the win, Naresh Gupta, managing partner and CSO, Bang in the Middle says in a press note, “As the creative agency, our agenda is to bring awareness about Sleep Apnea and educating our audience about ResMed’s path-breaking technologies and devices through creative solutions, in sync with their creative ideologies as well their overall business objectives for India. It is an extremely prestigious assignment for us and we look forward to add value to the brand.”

Seema Arora, marketing manager, India shares, “Good quality sleep plays a pivotal role in the physical and mental wellbeing of an individual. Sleep deprivation or disruption can offset benefits of healthy diet and physical activity and significantly raises the risk of chronic health problems. A major cause of sleep deprivation is Sleep Apnea and the most common night time symptom of sleep apnea is loud persistent snoring. The current reported cases of sleep apnea are 10 million in India but only one per cent of them are on therapy. There is a need to spread awareness about sleep apnea symptoms, its impact on health and various available therapy options”.