Amisha Jain joins Zivame as CEO

Jain's appointment is in sync with the company’s plans to build premier woman-centric brand across the country.

Lingerie retailer Zivame, one of the fastest growing players in the market has recently appointed Amisha Jain as the chief executive officer (CEO). Jain will strengthen Zivame’s efforts in bringing innovative products for Indian woman and furthering growth by intensifying its omni channel presence.

Previously, Jain was heading the Arvind Sports Lifestyle business and the Digital Center of Excellence for the Arvind group. She has a rich experience in leading growth and transformation initiatives for multi-national and domestic consumer goods and apparel brands. She was chosen for the prestigious “40 under 40: India’s Hottest Business leaders 2015” and “India Inc’s rising women business leaders 2015” award by Economic Times & Spencer Stuart, when she was Head of Sales at Nike India.

Commenting on her new role, Jain says,“Zivame is a revolutionary brand that has transformed the face of the Indian lingerie market with a differentiated product portfolio. I am excited to be part of the Zivame story and look forward to building on our innovation-led, consumer centric strategy to bring greater value to our consumers and stakeholders.”

Speaking on the appointment, Shilpa Kulkarni, director, Zivame shares in a press note, “We are excited to have Amisha lead the team at Zivame. Amisha brings a wealth of industry experience and we look forward to her contribution in making Zivame the go to brand for Indian women.“

An INSEAD and Mckinsey & Co. alumna, Jain brings over 16 years of experience in technology, consumer and retail to Zivame.