Publicis India bags Ralson's biz

As part of the mandate the agency will handle full-service creative responsibilities encompassing retail, ATL and BTL advertising.

Leading tyre manufacturer, Ralson India has appointed Publicis India as its creative partner. The mandate will be handled by the Delhi office, and will include full-service creative responsibilities encompassing retail, ATL and BTL advertising. Publicis India takes over from Triton Communications, which was the incumbent agency on the account.

Speaking about the win, Ravpreet Ganesh, executive director, Publicis India, says in a company statement, “We are pleased to associate with Ralson as their creative agency... The brand has come a long way with its technological benchmarks. They are future ready and we at Publicis look forward to this exciting partnership of not only reaching out to new believers but also building Ralson’s deserving place under the sun.”

Publics India won the account following a multi-agency pitch that saw participation from some leading agencies from India. The agency was appointed for its precise understanding and articulation of the brief, which is to make Ralson a trusted and dependable tyre partner in India.

Yogeshwar Sharma, vice-president, advertising and public relations, Ralson India says: “We are glad to announce that from now on Publicis India will be managing Ralson’s brand and marketing communications. After a rigorous selection process, we found Publicis scoring high on strategic thinking, creative ability and responsiveness. They have agreed to deploy the senior most talent available in the agency to conceptualise and design Ralson brand communications. Hence, the company has high hopes of brand consolidation and amplification from them.”