D&AD Awards 2018: India wins 3 Pencils on day one

McCann Worldgroup (two Pencils) and FCB India (one Pencil) have won the awards. Pencil level will be announced at the award ceremony on April 26.

D&AD awards has announced the first set of winners for the 2018 edition. India won three out of 184 Pencils that were awarded on day one. The Pencil level (Wood, Graphite, Yellow or Black) will be announced at the award ceremony on April 26.

McCann Worldgroup India won two awards for its 'Immunity Charm' campaingn under two different categories (Design/Not for Profit) and (In-market Campaign).

FCB India won an award for 'No Conditions Apply – Sindoor Khela' campaign for The Times of India under Community Experience category.