Vakrangee Limited appoints BBDO India as lead communications partner

The business will be managed from BBDO India’s Mumbai office.

Vakrangee, a chain of digitally enabled convenience stores that bridges the accessibility gap by providing services and products to masses, has appointed BBDO India as their lead communications partner. BBDO India won the multi-agency pitch after a comprehensive round of presentations.

The mandate includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution. The business will be managed from BBDO India’s Mumbai office.

Ajai Jhala, chief executive officer, BBDO India shares in a press note, “Vakrangee is a great story of entrepreneurship rooted in technology to provide digital access for all. Vakrangee champions digital democracy and promises to leave no Indian citizen behind. We are absolutely delighted to be Vakrangee’s communication partners and look forward to crafting its narrative as a company that will be at the forefront of shaping India’s future”.

Dinesh Nandwana, MD and CEO, Vakrangee says,“We are impressed by BBDO’s approach of creating purposeful communication. We are looking forward to a continued excellence from BBDO in creating the right communication and awareness of Vakrangee Kendras and the services available for the citizens”.