Creative Inc bags Divine Organics' biz

As part of the mandate the agency will handle strategic, creative and digital duties.

Creative Inc. has been awarded complete brand management mandate, comprising go-to-market strategy, positioning, creative and digital communication for Divine Organics - a skin and hair care brand. The account will be managed by the agency's Delhi office. Creative Inc. won the mandate following a multi-level pitch.

Speaking about the wing, Charu Nathan, creative & strategy - director, Creative Inc, says in a press statement, "Beauty industry needs to be uniquely effective at being creative and also at adopting emerging technology as a way to better engage its audiences. Upcoming brands in this already cluttered space need to focus on grabbing eyeballs and capturing user base. This needs discovery and integration of newer channels for users to explore, engage, and experience a modern beauty brand. Divine Organics is not just any entrant. It comes with a completely organic positioning that has been certified by ECOCERT. How many cosmetics brands can vouch for this?"

Bhumi Pednekar at the launch of Divine Organics in New Delhi

Creative Inc. is co-managed by Pramit Jagannathan, director brand strategy, and Nathan. The agency extensively works with modern retail brands besides education and healthcare. Some of their clients include Domino's, Apollo, Tata, GuruQ and IVI to name a few.

Commenting on the association, Gautam Dhar, managing director & CEO, Divine Organics, says, "...When it comes to the cosmetics industry, it is imperative that your partners know the category inside out and hence can create disruptive positioning. Creative Inc. surpassed our expectations at all levels. They also very successfully managed our Delhi launch event which proved to be the biggest ever turnout our trade has seen till date for an upcoming brand."