Soujanya appoints Triton Communications as creative agency

The account will be handled by agency’s Mumbai office

In a recent announcement, Soujanya, a company known for innovations in colorant manufacturing and research, has appointed Triton Communications as creative agency. The account will be handled by agency’s Mumbai office.

Commenting on the appointment, Jashan Bhumkar, director, Soujanya, says in a press release, “We're at the culmination of a year- long brand repositioning process from a traditional B2B color product manufacturer to a total color solutions provider. We're glad to have partnered with Triton Communications to bring to life our new brand identity through various visual, print and digital media. We are excited to be working with Triton's team who we've found to be thoroughly professional and extremely creative.”

Talking about the account win, Virendra Saini, executive director and head, Triton Mumbai, says in a press release, “The organization is a pioneer in developing, researching, manufacturing and supplying color dispersion products par excellence. It is a conglomerate that thrives on quality, innovation, service, and environment responsibility. We are extremely happy to partner with them in this growth journey.”

Saini adds, “All the three are truly prestigious wins for us. Triton has launched and created some memorable campaigns in the past and this aggressive approach will continue. My mission as Executive Director is to make Triton a formidable name in the industry. I look forward to building the Agency into a stronger, more resilient force to reckon with in the industry.”