Pearl Academy appoints Publicis India as its creative agency

The mandate, which was won following a multi-agency pitch, will be managed by the agency's Delhi office.

Educational institution, Pearl Academy has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, which was won following a multi-agency pitch, will be managed by the Delhi office of the agency.

Speaking on the partnership, Stuti Gandhi, vice president, marketing, Pearl Academy, says in a press note, “We are glad to announce that Publicis India will be managing Pearl Academy’s brand and marketing communication efforts. They have demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy’s brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals."

Ravpreet Ganesh, executive director, Publicis Capital, says, “We are pleased to associate with Pearl Academy as their creative agency in India. As a leading institute offering a plethora of academic courses in creative domain, they have set a high benchmark that’s pivotal to their success in India. We look forward to partnering with them to further the brand authenticity and appeal and thus make their brand relevant and engaging across students, industry, partners and society as a whole.”

Pearl Academy offers over 30 Under Graduate and Post Graduate courses in design, fashion, business and media through its campuses in Delhi, Mumbai, Noida and Jaipur. According to the press note, Publicis India would assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution of projects as defined by mediums such as literature, marketing collateral (ATL and BTL), events, video assets among others. Pearl Academy partners with FDCI and ADI and stages events in the fashion and design space; Publicis would help in refreshing these.