L&K Saatchi & Saatchi to handle Blackberrys’ brand and creative mandate

The account will be managed by the agency’s Mumbai office.

Blackberrys, the Mohan Brothers-owned apparel brand, has appointed L&K Saatchi & Saatchi (an integrated communications agency and part of Publicis Groupe) as the Brand and Creative Agency on Record (AOR) for their mainline and casual brand. The agency will be responsible for brand ideas, consumer strategy and communication plan, including creative mandate. The account will be handled by the agency’s Mumbai office.

Speaking about the win, Delna Sethna, chief creative officer at L&K Saatchi & Saatchi, says in a company statement, “It’s rare in today’s scenario to find client partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”

Commenting on the association, Ramesh Kaushik, VP - brand experience, Blackberrys says, "During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”