Fossil Group assigns media mandate to Carat Context

The account will be handled by the Bangalore teams of Carat Context and iProspect

Carat Context has bagged the media account of Fossil Group. The account will be handled by the Bangalore teams of Carat Context and iProspect; both are part of Dentsu Aegis Network.The win was following a multi-agency pitch.

Paul Ruban, head, GTM, Fossil India, says in a press note, "We are delighted to have Carat handling our Fossil account in India. Besides the strengths of the teams that Carat has in India through the Dentsu Ageis Network, we are glad to have an agency that has a pan Asia presence. This will allow us to be consistent in our message and execution across various communication channels in the APAC region"

Joydeep Raha, chief executive officer, Carat Context, says, “We are truly honoured that Fossil saw value in our integrated strategic approach and aligned its business with us. We look forward to leveraging the Network’s strengths across all media to deliver a wholly connected solution for Fossil.”

Kartik Iyer, president media brands, Dentsu Aegis Network, adds, “We look forward to working with Fossil and take it from strength to strength in the market. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of enabling strong connects with ambitious youngsters in India.”

Fossil is an American watch and lifestyle company and has fashion brands like Skagen, Armani Exchange, Diesel, Michael Kors, among others in its portfolio.