Publicis Media to handle ZEE5's digital mandate

ZEE5 is the newly launched digital entertainment platform from Zee Entertainment Enterprises

Publicis Media has won the digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises (ZEEL). The business was won following a multi-agency pitch.

Tanmay Mohanty, group chief executive officer, says in a press note, “The OTT segment in India is poised for exponential growth and requires specialist expertise trained to navigate this new and emerging area. We look forward to making ZEE5 a powerful business.”

Archana Anand, digital head, ZEE5 India, says, “ZEE5’s language focus makes it strongly relevant to people across the length and breadth of India. We were therefore looking for a partner that could bring in the necessary digital marketing solutions and deep consumer insights to help take us across markets and quickly establish ZEE5 as the go-to digital destination for language content. Publicis has strong credentials and experience in digital marketing and understands the changing milieu of the digital and entertainment business.”