BharatBenz trucks appoints Happy mcgarrybowen

The agency will manage the integrated mainline and digital communication mandate of the brand.

Happy mcgarrybowen, the creative agency from the Dentsu Aegis Network, has been brought on board to manage the integrated mainline and digital communication mandate of BharatBenz trucks and buses, along with the media duties for the brand. The brand will be handled from Happy mcgarrybowen’s Bangalore office.

The appointment was following a multi-agency pitch held in Chennai. BharatBenz is a division of Daimler India Commercial Vehicles which itself is a wholly owned subsidiary of the German manufacturer Daimler AG.

Kartk Iyer

Speaking about the appointment, Rajaram Krishnamurthy, vice president, marketing and sales, Daimler India Commercial Vehicles (DICV) says in a press note, “We are happy to have Happy mcgarrybowen on board. We will be reaching out to more and more customers in the coming years, and we are counting on their expertise to deliver successful integrated traditional and digital campaigns for BharatBenz.”

Kartik Iyer, chief executive officer, Happy mcgarrybowen, says, “It’s been a year of automobile account wins for us at Happy mcgarrybowen. First 2 wheelers, then 4 wheelers and now 14 wheelers. It’s an honour to be chosen to work on a brand like BharatBenz. Their patience to get the right solution and their appreciation for quality is something we have already enjoyed in the short span of working together. We are extremely positive about this partnership and we look forward to growing their market share in the country.”