Rupa signs Creativeland Asia as creative partner

The mandate include six Rupa brands – Frontline, Euro, Thermocot, Bumchums, Torrido and Jon.

Knitwear brand that produces innerwear, casual wear, thermal wear and sleep wear for men, women & kids, has picked Creativeland Asia as their creative partner. As part of the mandate, Creativeland will be responsible for creative communication strategy, planning and execution on 6 brands of Rupa – Frontline, Euro, Thermocot, Bumchums, Torrido and Jon.

Mukesh Agarwal, whole-time director, Rupa & Company says in a press release, “We have ambitious growth plans and believe that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and the category and have a proven track record of creating remarkable campaigns and out of the box communication for their clients.”

Sajan Raj Kurup, founder and creative chairman, Creativeland Asia Group adds, “It is always exciting to work with legacy brands and family owned businesses in India. They are extremely grounded, instinctive and decisive. I look forward to a strong relationship with the House of Rupa and hope to create some magic together.”

“Rupa is an iconic indigenous brand and we look forward to create some fantastic campaigns together. What is interesting is that we met them with an idea on one of their brands and after listening to our thought process and suggestions, the management was sure that we were capable of handling multiple brands across their portfolio. We are keen to be a part of their growth journey and hope to live up to their expectations,” adds, Rana Barua, Chief Executive Officer, Creativeland Asia Group.