Muthoot Pappachan Group appoints L&K Saatchi & Saatchi as creative agency

The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office.

In a recent announcement, Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi as creative agency. The group encompasses several businesses, including wide-spectrum financial services, hospitality, automotive, realty, IT services, healthcare, precious metals, global services and alternate energy, among others.

The account, which was won as a result of a multi-agency pitch, will be handled by the agency's Mumbai office. The agency will be responsible for the ATL (Above The Line) as well as BTL (Below The Line) creative mandates.

Commenting on the agency appointment, Anil S. Nair, CEO and managing partner, Law & Kenneth Saatchi & Saatchi India, says in a press release, "It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life enhancing impact."

Sanjeev Shukla, chief marketing officer, Muthoot Pappachan Group, says in a press release, “The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment. Our Group's credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”