AAAI and IOAA create standard operating procedure for outdoor media

Both the parties have signed a memorandum of understanding with a view to regulating and growing the Indian outdoor advertising industry

Subsequent to the MOU signed between Advertising Agencies Association of India (AAAI) and Indian Outdoor Advertising Association (IOAA), after months of discussion and deliberations both parties have arrived at a Standard Operating Procedure (SOP) to be followed by members of both associations, with a view to regulating and growing the Indian Outdoor Advertising Industry.

On the occasion both Associations echoed the sentiment that this is a landmark agreement in the long history of outdoor industry in India and will go a long way in building advertiser confidence in buying outdoor sites and enabling them to invest heavily in outdoor and exploiting its true potential.

Nakul Chopra, president, AAAI, says in press release, “I am delighted that many vexing issues have been sorted out in an amicable manner through healthy debate and discussion over the past few months and I am confident that this will go a long way in growing the OOH industry.”

Noomi Mehta, president, IOAA, says in press release, “The IOAA is a premier Association of large and established outdoor players in India and growing in strength with more Outdoor owners signing up as our members. The agreement on SOP between IOAA and AAAI is a significant step and I do hope that both Outdoor Owners and Agency Owners will carry out their responsibilities in order to benefit from the advantages that the SOP spells out for both parties.”