Fossil appoints Mullen Lintas as its advertising agency partner

The agency's Bengaluru office will be responsible for strategizing, planning and execution of the campaigns.

Fossil India announces the appointment of Mullen Lintas as its advertising agency partner for its range of watches and accessories in India.

In India, Fossil India Pvt. Ltd. is set-up as a 100 per cent subsidiary of Fossil Group Inc. to sell the products in its portfolio. Fossil started its India operation in 2008 retailing all its products through leading Multi Brand Outlets (MBOs) such as Lifestyle, Shoppers Stop etc.

Commenting on the win, Kishore Subramanian, Executive Director - Mullen Lintas says in a media statement, "Fossil is a legendary American lifestyle brand that seamlessly fuses smart functionality with its vintage/classic fashion sensibilities, thus creating a niche in India. Mullen Lintas team will further add fuel to their marketing initiatives and help launch their Gen 3 Smartwatches in the country, and take the brand to the next level of growth."

Early 2014, the brand opened its first Exclusive Brand Outlet (EBO) in Mumbai, marking its India entry. Fossil’s EBO footprint now extends to over 15 stores that include Mumbai, New Delhi NCR, Gurgaon, Pune, Hyderabad, Bangalore and Chennai.

Commenting on the appointment of the agency, said Johnson Verghese, VP, Managing Director, Fossil India Pvt. Ltd. "It is the first time we have embarked on a marketing campaign of this magnitude. We were happy to associate with the passionate team at Mullen Lintas. They demonstrated in-depth knowledge of the brand and were quick to understand and align with the brand philosophy. The aim is to co-create content to drive brand awareness around Fossil and its latest range of connected timepieces. We look forward to an interesting and insightful journey ahead".

The agency's Bengaluru office will be responsible for strategizing, planning and execution of the campaigns.