ADK-Fortune wins creative mandate for three Radico Khaitan brands

The agency will lead the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt.

In a recent announcement, Radico Khaitan has appointed ADK-Fortune as creative agency. The agency will lead the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt. The account will be handled out of the agency’s Gurgaon office.

Commenting on the association, Amar Sinha, CEO, says in a press release, “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the Premium Vodka and Brandy Segments. We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally. We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.”

Commenting on the win, Subroto Pradhan, managing partner, ADK-Fortune, says in a press release, "Radico is interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive Vodka and Brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas."