Creativeland Asia wins creative duties of TRANSSION Holdings

The account was won post a multi-agency pitch.

In a recent announcement, TRANSSION Holdings, a global company dedicated to providing mobile communication products and services to its users, has appointed Creativeland Asia as creative agency.

As a part of the mandate, the agency will manage the entire branding and communications mandate for TRANSSION across all its mobile brands: TECNO, itel, Infinix, Spice and its accessories brand Oraimo.

On appointing Creativeland Asia, Gaurav Tikoo, SVP marketing, TRANSSION Holdings, India, says in a press release, “TRANSSION Holdings has long term plans for the Indian market and we increasingly want to work with partners who can live our vision and help fuel growth. Creativeland Asia understood our philosophy and the kind of impact we want to create in this highly competitive market. We look forward to working with its team to create clutter-breaking campaigns and to fortify the brand recall for all our brands.”

Commenting on the recent win, Sajan Raj Kurup, founder and creative chairman, Creativeland Asia Group, says in a press release, “Creativeland welcomes the brands from TRANSSION Holdings. A strong win for us yet again in the Delhi NCR market. With a lot of sound learning from the past, I look forward to a strong new innings in this extremely competitive category.”

On the recent win, Rana Barua, chief executive officer, Creativeland Asia Group, says in a press release, “Our strength as an integrated unit and the ability to take a leap with our creative power, efficacy and agility has shown us a great result. As part of the pitch process, we were up against some of the sizeable networks of the country & it proves the point yet again - that CLA is truly ahead of the curve on solutions. TRANSSION Holdings is a prestigious group and we look forward to partnering them on all the brands.”