BBH wins creative mandate for JK Tyre

The account was won post a multi-agency pitch.

In a recent announcement, JK Tyre has appointed BBH (Bartle Bogle Hegarty) as its creative strategy and advertising agency partner for its Passenger Car, Motorsport and Corporate segments.

Vikram Malhotra

Shreekant Srinivasan

Vasudha MisraThe agency's Delhi office will be responsible for the execution of all integrated creative strategy for the brand's four-wheeler business across media. BBH will also be responsible for communication around JK Tyre's Motorsport initiative, which is building top of the line racing ecosystems for India.

Commenting on the partnership, Vikram Malhotra, marketing director, JK Tyre, says in a press release, "We were looking for a partner whose innovative ideas, strategy and approach are in sync with our brand ethos. We want to bring our vast range of products closer to customers through strategic engagements on multiple platforms. In Bartle Bogle Hegarty, we believe we have found a partner who will help us achieve that."

Shreekant Srinivasan, general manager - Delhi, BBH, says in a press release, "JK Tyre created the culture of Motorsports in India. The company has played a pioneering role in identifying and nurturing India's racing enthusiasts. JK Tyre is therefore so much more than tyres. At BBH we respect that and will bring our best to propel the brand further."

Vasudha Misra, executive creative director - Delhi, BBH, says in a press release, "To have JK Tyre as one of our founding clients is a huge honour. We have ambitious dreams for the brand. And we are looking forward to turning them into reality."